Analysis of traffic drop in Google search

Four words that all site owners are afraid to hear: the site disappeared from Google search or the site's position has dropped sharply. seo services Birmingham Organic traffic to the site can fall even a year after the launch of the resource, and in ten years - neither beginners nor professionals are immune from this.

Even Apple SEOs from time to time can worry about the decrease in website traffic, this is normal. The main thing is to notice the problem in time, find its cause and understand how to raise the site's position in the search engine to the same position or higher.

There are many reasons why website traffic falls: seasonality, decreased demand for a product, an increase in the number of competitors, or problems on the site. To find the source of the problem and fix it, you need to analyze the change in site positions.

Daniel Weisberg from Google told how to analyze why website traffic dropped, and we translated this article for you. In this article, you will learn why the site rankings are falling, what site traffic depends on, and how to use the Search Console and Google Trends performance report to stop the drop in search traffic.

The main reasons for the drop in search traffic

To help you understand what affects your traffic, here are some examples of drops - drops in website traffic, and what they can potentially mean. Read on for more details on each example.

Technical Issues: Errors that prevent Google from crawling, indexing, or serving your pages to users. This could be a server unavailable, a typo in the robots.txt file, or a Page not found error. seo birmingham Please note that problems can be general:

• For the whole site, for example, your website is down.
• For an entire page, for example, a page is mistakenly tagged with a no index, which slowly decreases traffic.

Security Issues: If your site threatens the safety of visitors, Google can warn users before they reach your site using notifications or interstitial pages. This is a common reason that a site has dropped dramatically.

Manual Measures: If your site did not meet Google's recommendations, company employees could manually impose sanctions on it, as a result of which the site disappeared from Google's search results. For example, this can be done if your site contains copied content, spam, or an excessive number of keywords.

Changes to Google Algorithms: Google is constantly improving its content rating and updating its algorithm. Both major and minor updates can change the position of the site in the search engine. To stay tuned for future updates, subscribe to the Google search news series on YouTube or follow Google on Twitter.

Changes in user demand: The demand for a specific search query may change. What people Google can be influenced by new trends or seasonality throughout the year. seo agency Birmingham For example, before the New Year, the number of searches for buy a Christmas tree will increase, and after the holidays, it will decrease. This means that your traffic may drop simply as a result of external influences.